Answer

Demand for my product suddenly shifted online — how do I fund the pivot?

When demand moves online, the shift needs investment in platform, fulfilment and marketing before it pays; finance funds the pivot so you follow the customers, not lose them.

2 min read

Demand movedOnline now
Invest to followPlatform + fulfilment
Fund the pivotThen it pays

Following the customer

When demand shifts to online, standing still means losing sales to competitors who moved. But building the platform, fulfilment and digital marketing to capture it costs money up front.

Fund the shift

A business loan funds the e-commerce build, fulfilment setup and marketing push. Asset finance can cover any packing or logistics equipment. The new channel then repays the investment.

Move decisively but measure

Invest enough to compete online, then track the return on the return-on-borrowing calculator. A funded, measured pivot beats a hesitant half-step.

What it means for you

Credicorp lends to your company, not to you personally, and takes no personal guarantee. See business loans or apply online when the numbers work.

Frequently asked questions

Can I finance a shift to selling online?

Yes. A business loan funds the platform, fulfilment and marketing needed to move online, and asset finance covers any equipment. The new channel repays the investment as it grows.

Should I pivot online if demand is moving there?

Standing still while customers move online usually means losing them to competitors. A funded, measured pivot lets you follow the demand rather than watch it leave.

Funding for UK limited companies

Credicorp lends to your company, not to you personally — short-term working capital with no personal guarantee. See what your business could access.