I need to fund a large one-off marketing campaign — how do I do it?

A one-off marketing push costs up front and pays back as it drives sales; finance funds the campaign so a strong idea isn't limited by this month's cash. A big campaign costs money now and returns it as the leads and sales come through. Funding it from a single month's cash can force you to under-invest in something that would have paid off.

I need to fund a large one-off marketing

2 min read

Spend up frontReturns follow

Fund the pushWorking capital

Measure itReturn on spend

Marketing pays back over time

A big campaign costs money now and returns it as the leads and sales come through. Funding it from a single month's cash can force you to under-invest in something that would have paid off.

Fund the campaign

A working-capital facility funds the marketing push, repaid from the revenue it generates. Model the expected return on the return-on-borrowing calculator before you commit.

Only fund a measured plan

Back a campaign with a clear target and tracking, not a hopeful splurge. Finance amplifies a good marketing plan; it can't fix a vague one.

What it means for you

Credicorp lends to your company, not to you personally, and takes no personal guarantee. See business loans or apply online when the numbers work.

Frequently asked questions

Can I use a business loan for marketing?

Yes. A working-capital facility funds a marketing campaign, repaid from the revenue it generates. It works best for a measured plan with a clear target and tracking, not a vague splurge.

How do I know a marketing spend will pay back?

Set a clear target, track the leads and sales it drives, and compare the return against the finance cost. Fund campaigns you can measure — that's how marketing spend earns its keep.